Context-Aware Presentation

Tailored Presentation Layer

Artificial Intelligence algorithms can be used to enrich the experience for users of routing, guiding and planning systems by presenting multimedia information tailored to their interests and preferences.

Applications of this technology are very wide ranging, from multi-stakeholder synchromodal logistics planning, to guiding visitors around tourist attractions, exhibitions and museums.

Visitor Guiding Systems

MJC²'s @ease software creates tailored routes for visitors to museums and archaeological sites based on their interests.

@ease can provide a tailor-made multimedia experience for the visitor, directing them around the site, automatically planning the route to take account of personal preferences and interests.

At each location or exhibit the system provides relevant multimedia information, tailored to the interests, background, age and preferences of the individual.

This approach is driven by the integration of:

• Multi-objective routing algorithms which find the best path for the visitor around the sites that takes in the exhibits or attractions of most interest to them.
• Machine learning algorithms which detect the user's response to information and automatically refine the selection of content presented subsequently.
• Real-time scheduling algorithms which track the progress of the visitor around the your and dynamically update the planned route and content accordingly.

For example, the user may initially express a relatively low level of interest in a particular theme. However, as they move around the museum they actually request more information about that theme quite frequently. @ease "learns" from this interaction, refining the user's interest level score for that theme accordingly.

@ease in @ction

This new concept has been trialled successfully in several major archaeological sites in Europe:

• The AGAMEMNON project applied @ease to Paestum (Italy) and Mycenae (Greece), integrating the context-aware algorithms with image processing and new location based services technologies.
• The PAST project used the technology in the ancient Gaulish fortified city of Bibracte, focusing on algorithms to guide the visitor around this large, complex site.
• The Genova session demonstrated the context-aware approach to an International Cultural Heritage workshop, supported by the European Commission under the Framework 5 Research Programme.